
Are you using YouTube to promote your business, your website/blog, or simply to raise your personal profile? YouTube is a great promotional platform with a huge user base of over 1 billion subscribers. And they Visit official site watch billions of YouTube videos every day about every possible subject you can think of.
Just take a look at these statistics:
YouTube is the second most popular site in the world after Google.
Every single day, YouTubers spend over a billion hours watching video content on the social media platform.
More than 90% of people say they have discovered new brands and products either on the YouTube website or the YouTube App.
80% of shoppers said they watched a YouTube video related to a planned purchase at the start of the shopping process.
YouTubers are 3x more likely to prefer watching a tutorial video on YouTube to reading a product’s instructions when it comes to understanding how new products work.
As you can see from the statistics above, YouTube opens up a goldmine of opportunities for marketers and entrepreneurs looking to grow their businesses. Even YouTube Kids is showing signs of immense potential for that niche market.
However, building and growing a YouTube channel is a task that’s challenging and time-consuming. If your knowledge on tips and tricks for YouTube isn’t up-to-date, you can waste a lot of time and energy without achieving significant results.
Socialize and Engage
At the end of the day, YouTube is a social media network. With a focus on the “social” that means in order to grow your YouTube channel, you need to engage your fans and subscribers. And respond to the comments you get in a timely manner.
This doesn’t exactly fall into the category of tips and tricks, but it is an important point to keep in mind nonetheless.
A lot of marketers invest all of their time and energy into just creating videos. But you need to understand that YouTube content creation is only half the job. If you want to grow your YouTube channel, you need to invest time into getting engagement.
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Leverage your YouTube Channel Community Tab to Boost Engagement
Another YouTube tip to boost your engagement – which has a direct effect on your channels’ success – is to leverage the Community tab.
You can find it on your YouTube channel page:
Here, you can post content just like you would on Facebook or Twitter, for example, in order to engage your audience (both subscribers and non-subscribers).
Use the opportunity to post all kinds of engaging content. Like a behind-the-scenes image from your latest filming experience. Or maybe a GIF promoting your upcoming YouTube video.
Or, like Evan Carmichael does in the screenshot above, poll your audience to increase their involvement and engagement.
Create Custom Thumbnails for All of Your Videos
Have you heard the saying, “the devil is in the details”? Well, that’s very relevant when it comes to our next YouTube tip. Your video’s thumbnail is your chance to leave users with a solid first impression. Let’s face it: users judge your YouTube videos by the thumbnails you use.
Good video thumbnails can either leave them wanting to watch YouTube videos or your channel or cause them to scroll away. Obviously, you don’t want the latter to happen. So, here is a tried-and-tested YouTube tip for you: create custom thumbnails for all of your videos.
Custom thumbnails take minutes (even seconds once you have a template set up!) to create. And they can make a world of difference to your success on YouTube.
Create a Posting Schedule – And Stick to It!
It’s very difficult to grow a YouTube channel if you’re not posting new content consistently – and frequently. So, one of the best tips and tricks for YouTube is to create and post content regularly.
Of course, that’s easier said than done. But I’ve got a YouTube tip for you that will help you stay disciplined in your approach: plan in advance.
Create a YouTube content schedule so that you can space out your uploads. While creating your content schedule, consider the time you will require to create and edit your content.
This YouTube tip will help you plan out your content calendar and keep track of what you’re uploading, and when. This way, you can space out your videos and maintain consistency.
Not only do you get to reach more people the more videos you have, but your subscribers will know exactly when to expect a new video from you.